Jem Is Truly Outrageous?
I must say, when Waldo told me about ATO Records latest signing, I was a bit shocked. “Jem?!? as in the 80s Saturday morning cartoon, JEM?!”
Not exactly. A Welsh pop singer (?), her material reminds me a lot of [the now defunct] Splashdown and Gorillaz.
Interesting to see how ATO throws this into the fray. And, as with any young singer, one has to wonder how much is truly their creation and how much is a good producer and Anatares ProTools plugin du jour: AutoTune to credit?