The ignored style guide
One of my greatest frustrations in my line of work is clients who ask me to create a style for them, and then ignore it. What is even more frustrating is that it seems as if they don’t even care that what was designed to look good now looks like it’s been through more surgery than Michael Jackson’s face.
As a designer, it’s hard to communicate to clients that design consitency is important throughout to maintain a professional image. They look at the time that it takes to do it and balk. Suddenly looking good isn’t as important as before because they hate production work. Come 2 weeks later in a meeting, they’ll all talk about how we should make “[x] look cooler” or “more like [insert names of well designed magazines here].”
And on top of that, the pipeline is five years behind the eight ball. Instead of using a elegant solution such as InCopy, we use MS Word. Microsoft. F**king. Word. That is how all formatting is applied. All edits must be made by hand, by a designer, in Indesign. Oh, the humanity!
Is it truly hopeless? How many designers out there spend all day pulling their hair out as soon as a client gets a hold of your creation and begins to destroy it?