One Design is Better than Three
It’s rare that I see an article that really hits on a lot of things I’ve been dealing with for years in design, but Garrett Dimon did just that with his recent post, “”http://www.garrettdimon.com/archives/one-idea-is-better-than-three">One Idea is Better than Three." In design fields, it’s typical (?) to present a client with a few options in regards to the direction of the project. The client then choses one and we move forward. Typically one of three things happens to us:
- The client likes the worst idea out of the three
- The client decides that he wants to “blend” all three together (basically incapable of making a decision)
- The client hates everything and wants to see more (welcome to the never ending job)
Garrett’s nailed it by saying “No. You get our best shot, and only our absolute best shot, and here is how we got here.” Who would have thought it was so simple?