One Design is Better than Three

It’s rare that I see an article that really hits on a lot of things I’ve been dealing with for years in design, but Garrett Dimon did just that with his recent post, “”">One Idea is Better than Three." In design fields, it’s typical (?) to present a client with a few options in regards to the direction of the project. The client then choses one and we move forward. Typically one of three things happens to us:

  1. The client likes the worst idea out of the three
  2. The client decides that he wants to “blend” all three together (basically incapable of making a decision)
  3. The client hates everything and wants to see more (welcome to the never ending job)

Garrett’s nailed it by saying “No. You get our best shot, and only our absolute best shot, and here is how we got here.” Who would have thought it was so simple?

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  1. anon says:

    I usu. get 2 comps frm designers, but after we always like 1 much more consistently from 1 designer (and it was always her fave) we just started doing 1 comp. Only prob, she got paid more for 2 comps.

  2. Nikki says:

    boy is that the truth!

  3. Dale says:

    These are absolutely goguroes! I love how you were able to catch them on the swings. Not easy to do for sure! They look like they were having a blast:)

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