SXSW and the Flash Mob Party
Gary Vaynerchuk is one of our clients and a brilliant promoter and people person. While down here at SXSW this weekend, he got fed up with the crap lines outside the overcrowded official parties and sent out a ping:
"Huge free wine event at mariott lobby …. Sorry 16 bit"
…and the masses showed up mighty quick As the article says, it wasn’t on the event listings, it wasn’t an official party, and it got shut down by the hotel for being too loud. And it was one of the most enjoyable parties of the week.
Now that, my friends, is how rockstars do it.